In today’s competitive business world, simply having a website isn’t enough.
Close to 65% of the 30 million small businesses in the US have websites, which is why it’s more important than ever to stand out in the crowd.
Don’t be fooled into thinking, if you build it, they will come. While this may have worked for the Field of Dreams, it won’t work for your business.
SEO, mobile-friendly capabilities, and fast-loading webpages are only a few features your website needs to gain traffic and bring in revenue.
A professional web designer offers first-hand knowledge and experience to create a winning website and strategy for success.
Keep reading to learn five distinct benefits of hiring a professional to get the job done right.
1. Professional and Responsive Design
To say your website’s first impression is crucial would be an understatement. The average Internet user decides within .05 seconds if your website is worth their time.
If you don’t “wow” them in those first 50 milliseconds, they’ll move on and likely never return. That’s why designing a professional website is the first reason for hiring a professional.
Outdated, cluttered, or generic websites are a dime a dozen online. You need a web design that’s unique, sophisticated, and user-friendly.
You also need to update your website and blog regularly. Without constant activity, many visitors might think your business is no longer active. A professional web designer guarantees your web pages are updated regularly, interactive, and engaging.
Even with an impressive web design, without SEO, your website won’t rank. And if it doesn’t rank, the chances of you gaining visitors and traffic are slim to none.
That’s where professional SEO services come into play. There are a few ways to boost your website to the top of the Google results page.
Using specific keywords in your website’s content is one such way. An SEO expert can help you choose keywords that are both in high demand and less competitive.
Link building and paid ads are two more ways to optimize your site and please the Google gods.
3. Online Strategy
Every successful business needs a well-laid plan. You need to establish both short- and long-term goals. A professional web designer can help create a web strategy that offers big results now and into the future.
Most web design agencies have a team of experts that each bring unique skills to the table. Coders, copywriters, designers, and SEO specialists all work together to formulate an evolving strategy that ensures long-term success.
4. Competitive Advantage
If nothing else, you want your website to outrank your competition. Not only will a professional web designer create a more sophisticated looking website, but one that’s responsive, fast, and always functioning.
Professionals are also well-versed in the most recent trends, technology, and tactics. This keeps you one step ahead of your competition. With so many experts working together, you get faster and more effective results.
5. Fast, Reliable Website
Remember how we said that visitors to your website make a decision in .05 seconds? That’s why speed matters most when considering website design.
Your bounce rate (how often people leave your website) is directly affected by how fast your pages load. While small changes like choosing smaller photos and files can help, but a professional web designer will make sure your website is always running at top speed and efficiency.
Hiring a Professional Web Designer Saves Time and Money
When it comes to your company’s website design, you can’t afford to strike out. Competition is fierce and there’s another business just like yours waiting to swoop in and steal your customers.
Don’t let this happen! Hire a professional web designer whose sole purpose is to design a professional, fast, and efficient website using the latest trends and technology.
Are you ready to boost your business, SEO, and reputation?
Contact us now and let’s get started!