What if your small business could reach its full potential?
For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away.
How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses!
1. Kill the Clutter
It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand.
Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
2. Easy Navigation Links
It’s one thing to create a good-looking website. But can your customers really find their way around?
You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused.
How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again!
The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.
4. Visible Contact Details
Modern web design features many tricks and tools for helping customers contact you. But that doesn’t mean you should ignore some of the tried and true older methods.
Specifically, you need to make sure your contact details are highly visible. This is especially important for local customers who may prefer to call you rather than browse the site.
5. Focus on Branding
Your website is an extension of your brand. At the same time, it provides new opportunities to extend your brand.
Make sure the site prominently features a high-quality logo to represent your business. And take the time to make sure all of the colors and fonts on the site match your existing branding decisions.
Ultimately, this kind of branding is just as important as focusing on your SEO.
6. The E-Mail Newsletter
While it may feel pretty “old school,” the e-mail newsletter is hotter than ever. And it is one of the best marketing tools available to a small business.
Because of that, your website should encourage users to sign up for your e-mail newsletter. In exchange, you can offer customers benefits such as coupons or other special offers.
7. Show Off Products and Services
Our last bit of advice sounds simple, but many businesses overlook it. What are we talking about? Showcasing your different products and services!
At its core level, your website exists to help sell products and services. Make sure the site has high-quality images and relevant descriptions of everything you sell to encourage customer conversions.
Website Design Tips: What’s Next?
Now you know some of our favorite website design tips. But do you know who can enhance your existing design?
We specialize in web design, SEO, Google Ads, and so much more. To see what we can do for your business, just contact us today!