What if you built an awesome website but hardly anybody ever sees it?
On the internet, visibility is everything. By ranking higher on Google, you can increase conversions, boost brand visibility, and expand your bottom line.
Unfortunately, most businesses don’t know how to rank higher on Google. Are you interested in your own company ranking higher? Keep reading to discover our best insider tips!
1. Optimize Onsite SEO
If you’re wondering how to rank higher on Google, you can start with simple steps. And one of the best steps you can take is to optimize your onsite SEO.
To begin with, you need to be careful with keywords. They should appear at the beginning of your title tags and about two or three times per page. If you use keywords too much, it may appear you are keyword stuffing, and this can keep you from getting a higher Google ranking.
It’s also good to create more long-form content, as articles that are around 1,800 words or longer may get more hits. When you take all of these steps, you’ll drive more people to your site, and they’ll stick around longer for the in-depth content.
2. Technical SEO Tricks
Technical SEO can be just as important as onsite SEO. If you want to improve your Google ranking, then you need to improve technical SEO.
First, make sure your site is more secure by using HTTPS. This helps protect users, and Google ranks these pages higher because of that.
Second, use tools like Google’s PageSpeed to help pages load quicker. This can lower your bounce rate (more on this later) and boost SEO.
Third, make sure your pages are optimized for mobile. Because this is how most people now browse the internet, Google prioritizes these pages. We recommend using responsive design so your pages look great on both mobile and desktop.
Fourth, you need to make sure your site is slick, attractive, and has a solid UX. There are nearly two billion websites out there, so you have a lot of competition. A good UX can go a long way towards standing out.
3. Consider Search Intent
To select and use the best keywords, you must understand user search intent. And there are four kinds of intent to worry about.
Informational intent users simply want (you guessed it) more info about a topic. Navigational intent users are trying to find a specific site.
Transactional intent users are looking to buy something. Finally, commercial investigating intent users want to learn more about a company.
Catering keywords to different search intents can help you get a higher Google ranking. And focusing on intent puts you ahead of the curve as more users use talking tech like Siri or Alexa to conduct internet searches.
4. Don’t Forget LSI Keywords
Latent Semantic Indexing (or LSI) keywords are a real game-changer for your website. And adding them is one of our favorite ways to improve your Google ranking.
Think of LSI keywords as different words and phrases that relate to the main topic. For example, if your main page topic and keyword is “credit score,” then LSI keywords might include “credit score,” “money,” “credit limit,” and so on.
When you use LSI keywords, it helps you cover almost every aspect of a topic on a single page. This helps you achieve a higher Google ranking while also helping you achieve longer content.
5. Create Better Content
One of the biggest ways to improve your SEO is to get more backlinks to your site. However, you can’t directly control how many people link back to you. Instead, all you can do is focusing on creating better content that motivates people to link back.
Content should be relevant, authoritative, and high-quality. You don’t have to overthink the kinds of content you should have. Instead, just think about the kind of content you prefer to read when searching for info online. By creating the kind of site you’d like to find online, you can get the backlinks that help your site grow.
6. Reduce Bounce Rate
A high bounce rate is bad in the short term because it means people aren’t engaging with your content. But it’s also bad in the long term because a high bounce rate can really sink your Google rankings.
Fortunately, creating longer and more relevant content is the best way for you to lower your bounce rate. When users can get all of the info they need on a single page, they are far less likely to hit that back button to go search for more info!
7. Seek Additional Keywords
After you have optimized for existing keywords, your next step is simple. You need to seek out additional keywords and then optimize them!
You should start by browsing the Google Search Console “Performance on Search results” report. Look through what you rank for and keep an eye out for any surprising keywords (ones you haven’t tried to optimize for).
This means that people are finding your site based on those keywords. By optimizing around those words as well, you can get more traffic and a higher Google ranking.
8. Solid Internal Links
While you can’t control how many backlinks you get, you can control how many internal links you have. And one of the easiest ways to rank higher on Google is to add more relevant internal links.
By matching solid internal links with relevant anchor text, you make things more convenient for users searching for specific info. And you also help Google to find and index your different pages. In this way, adding more solid internal links can both increase how many visit your site while decreasing your overall bounce rate!
How To Rank Higher On Google Today
Now you know how to rank higher on Google. But do you know who can help improve your SEO and optimize your website?
Here at Key Element Media, we specialize in helping businesses just like yours achieve a higher Google ranking. To discover what we can do for your company, all you have to do is contact us today!