8 Strategies for Boosting Your Digital Marketing ROI


More than 66.2% of the global population uses the internet, so having a strong online presence is essential.

If you want to be able to get ahead of the competition, you need to put a lot of focus on digital marketing. It’s key to getting your brand in front of a wider audience and making it stand out.

Working with a reliable marketing agency is the best way to build an effective strategy. This will come at a cost, but the benefits can make it more than worthwhile.

Keep reading for a rundown of some of the best strategies for improving your digital marketing ROI.

1. Define Clear Goals and KPIs

Before you build a true marketing strategy, you need to know what you’re aiming for. You should start by setting business goals that you want to achieve.

It’s important to make these specific. A general goal such as “increasing website traffic” may seem helpful, but it doesn’t give you a specific target. A more suitable example could be “increase organic traffic by 50% within the next six months”.

Along with these, you should establish the most important Key Performance Indicators (KPIs). These are specific measurements that you can observe to see if you’re on track to your goals. They’re often based on short-term objectives and you can use them to adjust your strategy as time goes on.

2. Track Your Performance

Even if you think things are going well, you won’t know how effective your strategy is without tracking it. This will help you make improvements as things go on and allow you to make better-informed decisions.

You can collect data on a range of elements such as website traffic, conversion rates, click-through rates, and more. Analyzing this data is the best way to determine the effectiveness of your strategy. You can assess areas of strength and weakness to see what works best for your brand.

3. Segment Your Audience

Your entire marketing strategy needs to be based on your audience. Segmenting them can be a great way to help increase your marketing ROI. Doing so will allow you to tailor your messaging so that it targets specific groups better.

You can segment groups by age, behavior, and other characteristics. This will make it easier to create marketing content that’s more likely to appeal to certain groups. On top of this, you can focus more on groups who are more likely to convert.

4. Optimize Your Website

Web design is one of the most important elements of digital marketing. Your site is going to be the first point of contact for much of your audience so it needs to appeal to them. Make sure it’s efficient, user-friendly, and provides users with what they need.

A very important part of this is SEO. A lot of users head straight to Google when looking for a product or service, so you want to make sure your website shows up as high as possible.

A skilled web developer can help with SEO to get your site to show up higher in search engine results pages. This is one of the best ways to increase the organic traffic to your site.

5. Test and Experiment

A marketing strategy could be very good in theory, but you won’t know how things will actually play out until you put it into action. When you do, you need to observe and assess as much as you can. This will help you spot any weaknesses so you can keep optimizing your strategy.

Test out different ideas and see how things go. This can include different headlines, CTAs, images, and more.

You should also test with different segments so you can see where to best focus your efforts. This will help you allocate your budget more effectively to maximize your ROI.

6. Use Automation Tools

Your competitors will be making use of the best technology, so you should do the same. Automation tools can help streamline various processes to make business operations more cost-effective.

You can find automation tools to help with a range of tasks such as scheduling social media posts, tracking analytics, sending email campaigns, and more. This will save a lot of time and resources, resulting in a better ROI.

It’s also important to note that automation tools can make scaling campaigns much easier. Growth should always be an aim, but it can often be very challenging. Using automation tools will help with this which is great for long-term progress.

7. Leverage Retargeting

There will be people who interact with your brand but don’t convert. Retargeting is a good way to reach out to these individuals, and this can help give them the nudge they need to fill out a form or make a purchase.

This typically involves putting marketing content in front of these individuals. Ideally, this content will relate to the type of products or services they’ve shown an interest in before.

Additionally, this approach can help to increase the lifetime value of a customer. Putting your brand in front of them will keep it at the forefront of their mind. This will help improve customer retention leading to repeat purchases and a better ROI.

8. Use Personalization

One of the best ways to build stronger bonds with your customers is through personalization. You can use it to make your campaigns more relevant by tailoring message content to specific individuals.

If a message meets a customer’s needs, it will generally be more effective and engaging. It will speak to them more directly and address any unique interests they have.

Personalized messaging will also help you build stronger relationships with your customers. This is ideal for customer retention. It’s more cost-effective to retain customers than to gain new ones, so this can be great for your ROI.

Professional Digital Marketing Services

Cost-effectiveness is everything in business,  so you want to take a strategic approach to your digital marketing. Set goals and keep track of your progress while testing the various aspects of your marketing. Use automation and personalization to make your marking efforts as effective as possible.

Key Element Media is a professional digital marketing agency in Rockwall, TX. We offer a wide range of services and have completed over 1,900 projects to date. Take a look at our services page to find out more about how we can help your brand.

Jared Schweers

About the Author

Jared Schweers

With a rich career spanning over eighteen years in digital marketing, Jared’s expertise is grounded with a degree in Communications Technology. Jared is the owner and driving force behind Key Element Media, a premier web and digital marketing firm headquartered in Rockwall, Texas serving the Dallas area and beyond. With a specialization in web design, organic search, Google Profile Rankings, Paid Search, and apparel, the company boasts an impressive portfolio, catering to businesses of all scales—ranging from national giants to hyper-local enterprises. Key Element Media continues to grow year after year, serving more clients and completing larger projects.

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