Whether you’re a restaurant owner in Atlanta, a dentist in Phoenix, or a contractor in Seattle, local SEO can work wonders for your business. It’s key to generating traffic to your website and attracting new customers.
SEO gives small businesses a fighting chance to rank higher in search results. But the benefits of local SEO don’t end with your Google rankings.
Local SEO can offer better leads, better brand visibility, and much more. If you haven’t explored the benefits of local SEO services for your business, it’s time to start.
Here are nine benefits of local SEO services.
1. Reach More Customers
The core purpose of SEO is to market your business. The more customers you can attract, the more likely you are to sell what you’re offering.
The goal is to improve your rankings in search results. When you outrank your customers, you bring more visitors to your website.
The results are more sales and future loyal customers.
2. Increase Traffic to Your Website
Just under half of all online searches are local searches. This is a huge opportunity for your business.
Whether you run a big company or a small shop in town, you need new customers to keep your business moving forward. Local SEO allows you to target customers in your area.
A targeted approach works and encourages those who visit your website to come to your physical business. Targeting local individuals directs them to your site, increasing brand awareness and boosting sales.
3. Achieve Higher Conversion Rates
SEO marketing is key to improving your conversion rates. SEO brings in new customers who are already interested in your products or services.
As a result, these buyers find what they need, and your sales increase. The end result is happy customers and better conversion rates.
Local SEO can help you establish your business as an authority in your industry. For a neighborhood business, building relationships with a local audience is key.
Local searchers are actively looking online for businesses in their communities. Don’t miss out on these customers or drive them to your competitors.
4. Outshine the Competition
What are you doing to bypass your biggest competition? If you’re ready to outshine them, it’s time to implement an optimized local SEO presence.
Traditional marketing efforts are still valuable, but you can’t rely on these tactics alone. Local SEO can help your business have the competitive edge it needs to stay ahead of the competition and bring in new customers.
5. Amp Up Brand Awareness
Local SEO services can help you build your brand and increase brand awareness. People searching for products online tend to visit websites at the top of search engine results.
If you’re not there, you’re missing out. The more visible you are in search results, the more traffic you’ll see to your website.
Visibility in local search results, along with good customer service and quality products helps define your brand. A professional SEO company can help you grow your business and keep customers coming back again and again.
6. Lower Marketing Costs
Local businesses thrive with local audiences. That’s why businesses invest in a wide variety of advertising channels such as TV, banners, flyers, email, and more.
These advertising tools are expensive. Optimizing local SEO is a smarter and cheaper approach. People are already on their cell phones searching for what your business has to offer.
Don’t dismiss this huge opportunity for prospective customers. Many smartphone users select the “near me” option when prompted.
You want them to find you first. Improving your local SEO can lower your advertising costs while boosting sales and visibility.
7. Gather Local Reviews
Today’s consumers read reviews before they purchase anything. If you’re offering great products and services and treating your customers well, you’ll get favorable reviews.
Positive reviews are some of the best advertising you can get. Utilizing local SEO helps you get more customer reviews.
Responding to your customer reviews will boost your ranking on search engines as well. Google views your attention as a sign of a positive customer experience.
Reviews can make or break a small business. Make sure you’re gathering positive customer reviews that will boost your brand.
8. Build Community
Local businesses benefit from being part of their community. Building relationships is key to long-term success.
Although your business may benefit from online purchases from around the world, reaching local shoppers is essential for creating a strong presence in the community.
Other ways to build community include participating in community events, giving back, and posting valuable content. Be sure to have an active presence on social media channels, communicate with customers, and invest in local SEO services.
9. Achieve Long-Lasting Rankings
One major benefit of local SEO is the long-lasting results it produces. A professional SEO company can help you optimize for local SEO.
Maintain your details to keep your SEO current. Ranking in the SERPs will help you maintain that position longer.
Although there are no guarantees, the benefits of local SEO have been proven over time. Grow your brand and achieve long-lasting search rankings with local SEO marketing.
Hire the Best Local SEO Services
Investing in local SEO services is the perfect way to shine a light on your business and attract customers who are looking for what you have to offer. Local SEO helps you get better rankings, but it’s more than that.
It’s about turning potential customers into loyal ones and building a brand that resonates in your community. If you haven’t tried local SEO, don’t wait any longer to reap the rewards of this valuable marketing tool.
At Key Element Media, we specialize in graphic design, web design, SEO, Google map rankings, and more. We’d love to help you find the right graphic solutions for your business.
Contact us today to get started.