What Is Website Mapping and Why Is It Important?

What Is Website Mapping and Why Is It Important?

According to statistics, 48% of people say that web design is the #1 way they judge the credibility of a business.  Website mapping is one of the most important starting points for a well-designed website. It can also make your website more crawlable for search...
PPC in Advertising: Why It’s So Powerful

PPC in Advertising: Why It’s So Powerful

Pay-per-click (PPC) advertising is a form of digital marketing that requires an advertiser to pay a small fee each time someone clicks their ad on the web. The goal is to drive targeted traffic back to their website, app, or landing page.  If you’re...
How to Build a Digital Marketing Strategy That Works in 2023

How to Build a Digital Marketing Strategy That Works in 2023

There are currently more than 5 billion people worldwide who use the internet. There are various types of business marketing that you’ll need to use to make your brand successful. More people than ever are using the internet to find information on businesses and...