Search engine optimization, or SEO, is what takes your traffic from an ice cream stand on the North Pole to rush hour in Times Square. Okay, maybe not that drastic, but the benefits of SEO for websites is real.

Put it this way: results on the first page of Google results get over 90% of traffic. You can’t afford not to be there.

You won’t be able to hit the first page overnight, but you can certainly boost your web traffic over time with the right SEO practices. Of course, Google updates its ranking factors quite often, so you don’t want to just chase fads–you want strategies with a bit of longevity. Here are some of the best Google-proof SEO tips and tricks.

Design a Great Website

One of the best tricks in any SEO expert’s book is designing a great website.

In human terms, people want to spend time on a well-made website. It’s more engaging and appealing. On the technical side, Google prefers well-made websites because they’re easier to navigate and understand. Remember, Google is in the business of giving their customers the best possible experience, and if your site offers the best experience, you’ll perform well.

For example, your web pages should be easy to navigate for web crawlers and humans alike. If you have a blog, for instance, your homepage should have a marquee with your latest posts. And if you have a lot of files, a sitemap will make your site easy to crawl.

Of course, on the human side, don’t underestimate the value of a good-looking website, regardless of what the back-end looks like. Users are discerning nowadays, and an ugly or poorly crafted site is now considered unprofessional. So don’t be shy about hiring a professional web designer.

Pick Relevant Keywords, Then Write for Humans

SEO trends come and go, but some SEO strategies remain constant. Keywords, for example.

The phrase “keywords are dead” gets thrown around a lot, but really, what we mean is that keyword stuffing is dead. Search engines have gotten way smarter since ye olden days before Google was a verb. These days, search engines know how to spot cheap SEO tricks, and keyword stuffing is chief among them.

So, to see the benefits of SEO keywords, you need a more sophisticated keyword strategy.

First, pick relevant keywords. If you rent industrial equipment, for example, then forklifts might be relevant to you. Another good approach is to summarize your site’s offerings in SEO-friendly terms.

From there, use your keywords as a guidebook and write for humans first, search engines second. Remember, people search the web for useful, engaging content. So if you want meaningful traffic that sticks, write engaging and useful content for humans that has been optimized for web ranking.

Create Quality Content on a Consistent Basis

To borrow a tired SEO adage, content is king. More specifically, relevant and recent content is king–Google prioritizes fresh content over old content, assuming the most recent information is the most relevant.

Also, when Google sees more frequent updates to your site (like blog posts, for example), it indexes your site more often. That’s great news for your rankings.

How often should you post? Your website isn’t Twitter, so you don’t need to post 24/7, but posting at least once a week is ideal. Whenever you craft content, think about how you can provide useful information to your visitors. Think about what types of information your users want to know. Also, think about what types of users you want to attract. That will guide your strategy.

Let’s Put Your SEO Tips and Tricks in Action

Ready to put your SEO tips and tricks into action? If not, no worries. SEO is huge, and it requires dedicated work. And while business owners like you may not have time to focus on SEO on top of your full-time job, you still need great SEO.

That’s where we can help. We’re SEO experts with diverse experience from small local markets to national campaigns, and we put that expertise to work based on your goals.

Ready to set your site up for success? Then let’s talk about what your site can achieve. Get in touch today to start the conversation.