Having an online presence is essential when it comes to growing your brand. In fact, you will likely find it fairly difficult to reach your performance metrics if you do not have a high-quality website.
It’s entirely possible to create a DIY website, but not everybody understands if it’s the best option for them. Let’s take a look at the pros and cons of making a website on your own vs. hiring a professional to help.
It’s not uncommon for people to choose to design their own website.
There are certain nuances that you need to consider before you go down this path, though. Listed below are some of the most notable.
One of the most significant positive attributes of handling website design on your own is the amount of money you will save on the website cost. By handling the labor yourself, you will not need to worry about allocating funds to pay a professional. Those who already have experience in designing websites are often able to do so relatively quickly.
Since you will be in charge of the entire project, you can also go at your own pace. Some businesses don’t need to finish their website until months from now.
So, you can slowly build it from the ground up while you handle other aspects of running your company. If you’re willing to put in the extra time, DIY website design will also teach you valuable skills.
You may even discover that you enjoy this process and wish to pick it up as a side hobby. It’s worth keeping this in mind when making your decision.
As you might guess, there’s a handful of drawbacks to creating a website on your own.
Unless you know exactly what you’re doing, it is highly unlikely that you will achieve the results that you desire. In some cases, you may fall far short of your goals and your website may not be nearly as effective as you anticipated.
You also then the risk of encountering issues that you don’t know how to navigate. Opportunity cost is also something that business owners should consider when it comes to DIY web design. Although you may be able to handle this obligation on your own, the time that you spend doing so could likely be spent better elsewhere.
For instance, let’s assume that it takes you 100 hours to design a website for your small business. This allows you to save $2000 on a website. At this rate, your time would be worth approximately $20 per hour when working on your website.
However, spending those 100 hours working on other aspects of your business may generate a return of $10,000. As you can tell, the choice here is obvious.
Finally, those who do not work as professional designers typically don’t know how to optimize website design. This means your loading speed may be slow, you may have trouble showing up in search engine results, etc. A website that has not been optimized won’t provide much value at all.
Outsourcing is much more common than DIY design, and for good reason. However, this doesn’t mean that it comes without its pitfalls. Let’s explore key factors that will influence your decision.
Perhaps the biggest benefit of outsourced website design is the ability to focus on other responsibilities. You can completely offload your design obligations to a professional web designer or website agency and prioritize managing your employees, acquiring new clients, and otherwise maximizing revenue.
The capability to achieve stellar results simply can’t be overlooked.
As previously mentioned, it is highly unlikely that you will be unable to create a website as efficiently as a dedicated professional. More often than not, falling short of your intended design goals will hurt your company in some way. You may not achieve the level of performance that you want, making your website more of a liability than an investment. A good professional web designer will build your site right, optimized for search, for speed and ultimately success.
Many reputable web designers also provide ongoing support to their clients.
You will undoubtedly have questions or concerns about your website after they finish building it. Being able to get in touch with them can mean the difference between struggling to resolve something on your own and fixing it quickly.
Put simply, there are not many drawbacks of working with a professional designer. However, it’s worth considering that you will indeed have to invest money into this endeavor.
Professional web design doesn’t come for free, and getting great results often means continuously optimizing the site. You will also need to spend more depending on the amount of functionality that you need on your website.
For instance, someone who needs to integrate a comprehensive checkout and payment portal will need to pay more than a business that simply contains service pages and promotional material.
For small businesses, it can be difficult to budget for this type of service. New companies often don’t have a large amount of capital to work with, and they may be overwhelmed by their other obligations.
Ultimately what you may spend on a professional web designer is a fraction of what you would spend in your own time if you paid yourself by the hour. It is also less than you would spend on a full year of a magazine ad or a number of other marketing expenses.
Hiring an Agency Could Be Game-Changing
As previously mentioned, some people are capable of eventually creating a website by themselves, but in our over 18 years of experience, it is rare. And if you are able to complete site, it doesn’t mean it was done the right way or that it will serve your company in the best way possible.
Keep this in mind when deciding between a DIY website vs outsourcing to a professional.
Want to learn more about what we have to offer? Feel free to get in touch with us today and see how we can help.