Did you know that, according to Business News Daily, there were 2.7 million small businesses in Texas in 2019? These businesses employed a total of 4.7 million people, which was over 45% of the private sector workforce of Texas.
If you run a small- or medium-sized business in Texas, then you need to find out a way to stand out with so many small businesses operating in the state. This can feel stressful at times.
Fortunately, by hiring a professional web design company, you can have a website and stand out among your competitors. But how do you find the best web design company for you?
In this guide, we’ll go over how you can hire the perfect professional web design company. Finally, you can have a website with amazing website design, making your business more successful than ever. Read on to learn more.
Step 1: Know What You Need
Before you even start researching web design companies, you need to think about what you need in terms of web design. For example, if you already have a website, you might be deciding whether you want an entirely new one or you want to get it refreshed or redesigned.
In the case where you don’t need to make many changes, your project might involve changes on the front end (what users see) but not any or many on the backend.
If you’re starting from scratch, however, there are some good website qualities you should think about ensuring your website has. These include a design that:
- Reflects your business’s brand
- Is well-organized and clean
- Helps users with their questions
- Provides your customers with the right information
- Provides your contact information
Additional good website qualities include a design that displays your products and/or services in a manner that’s appealing, has CTAs that are well-placed, is reliable and fast, is easy to navigate, and is aesthetically pleasing to your website visitors.
Other good website qualities include a website that is secure, works on all the modern devices out there (is responsive), is optimized for SEO, and is secure.
Once you’ve thought about how which of these website qualities you want for your website and what you think the design should look like, you’ll have a good idea of what you need when it comes to your website’s design.
Step 2: Search for Professional Web Design Company Options on Google
Once you know what you need for your website design, you’ll have a good idea of how much work needs to be done on your website and what type of help you need. For example, if you want to focus on connecting your website to social media, you can find a web design company that specializes in this.
But how do you go about finding a website design company? This is where the next step comes in.
Go to Google and look up web design companies. Depending on your needs, it’s smart to get as specific as possible.
For example, if you have a manufacturing company in Dallas, you might use search terms such as, “manufacturing web design,” “manufacturer web design Dallas,” or “custom web design Dallas.”
As you complete your search, you’ll come across different options with varying pricing and quality.
Remember as well to see what people have to say about these companies in online reviews. Check both their websites and more objective review websites to get a fuller picture.
Step 3: Look at Their Websites
Even before you communicate with these companies about potentially hiring them, look at their websites. In addition to great design and UI, you should check that each website has a good layout, information distribution, and page structure.
Additionally, these websites should be easy to navigate, have fast website speeds, and CTA placements.
If any of the websites don’t have these features, take their companies off your list of potential web design companies.
Step 4: Communicate With Each Company
Once you have a list of potential web design companies to hire, you should communicate with them about your needs regarding your project. You should be clear about whether you require customized forms or social media platform integrations, for example.
If you run an e-commerce business, then make clear to these companies what features you would need your e-commerce website to have.
After you’ve communicated with each company, they’ll likely get back to you with how much the project will cost and what steps to take to move forward.
If you have a specific timeline, be sure to inform them of this, as they might not have immediate availability.
Step 5: Compare Your Options
Once you have all the answers about what services the companies can complete for you, as well as how much the project will cost and how long it will take, you’ll be in a position where you can compare what’s available to you.
You should be able to cross some options off your list because of price, timeline, and services. However, you still might be left with a few.
In this case, ask the company if they have a portfolio of work they can show you.
It can also help to ask if you can speak with past clients about what they liked best about working with the company and about the web design completed for them by the company.
Now, you’ll finally be ready to hire the perfect professional web design company for you!
Need More Information?
Now that you’ve learned how to hire the perfect professional web design company, you might need more information. Whatever information you need, we can help. At Key Element Media, we’re experts when it comes to professional web design.
We’re a Dallas-area company that helps not only businesses, but that also gives back and serves our community in various ways, such as volunteering and donating to organizations and non-profits.
We’ve been around, founded in 2003, and will continue to be here. To learn more about how we can help you with marketing and web design, contact us now.