Does your manufacturing website help generate leads and bring in new customers? You only have a few seconds to make a good impression on your visitors.
The goal is to keep them on your website long enough to see what your business has to offer. If your website doesn’t capture their attention, you’re losing potential leads.
You want your website to hit all the right notes so new prospects don’t head over to your competitor’s site. The products you offer may close the deal, but it’s your website design that begins the buyer’s journey.
If you want to know more about improving your website design, we can help!
Here are some tips for upgrading your manufacturing website.
SEO Still Matters
If you want a website that generates leads, you must keep SEO in mind. Search engine optimization is critical for generating digital leads and ranking above your competition.
A few best practices to keep in mind about SEO include:
Keywords and Key Topics
Decide what you want to rank for. Your website should be designed to match particular keywords and topics. Make sure keywords and topics are relevant to your company, experience high search volume, and have low competition.
Site Speed
Today’s consumers want things fast. Without a speedy website, you won’t keep people’s attention.
They won’t wait around for your website to load. They will click off and head to your competitor’s site before learning about your brand.
Original Content
Manufacturers tend to have technical content such as product descriptions and product guides on their websites. Make an effort to avoid repetitive content.
You’ll see better performance if you share original content on your site.
Intelligent Design
The design of your website should reflect your brand. It should capture the visitor’s attention and funnel them through an enjoyable user experience.
Intelligent website design will boost conversions. You want to draw the customer’s eye and solidify your brand in the mind of the viewer.
As a manufacturer, you’re typically competing with a few other brands. If your website is dynamic and recognizable, customers are more likely to remember your products and services when they’re ready to buy.
Some intelligent design ideas to consider include:
Brand Consistency
Keep your branding consistent. You want your customers to recognize and remember your brand.
Be consistent. Use the same font, colors, and general design on your website and any other platform.
White Space
It’s common to see manufacturing websites overrun with too much text and technical content. It’s fine to have plenty of content but remember to break it up with white space.
This helps your visitors see your content and feel less overwhelmed by your website.
Strong Elements
It’s fine to have some bold colors or strong elements on your website but use them sparingly. You don’t want to distract the buyer by pulling their attention to multiple elements at once.
Eye-Catching Calls to Action
A well-designed website works to pull the eyes of your visitors to what matters most. Conversion is always the goal.
This means that beyond the technical information on your website, you need a strong, eye-catching CTA to convert visitors into leads. You never want a potential lead to leave your website without leaving their contact information, asking a question, or making an order or purchase.
Make sure your CTAs are easy to see, read, and navigate. If your CTA is hidden or poorly designed, you’re missing out on potential business every day.
Relevant Content
Manufacturers are pros at technical content. You probably have digital files full of information about any part or product you sell. The downside here is that technical content isn’t interesting to all buyers.
Depending on where the customer is on the buyer’s journey, a product guide may not be what they need. You must have content that speaks to the buyer, relates to their needs, and answers their questions and concerns.
You need technical content, but you also need content that establishes your brand as an authority in your industry. Include content that’s relevant to your customer’s needs, helps build relationships, and leads to conversion.
Responsive Design
As a manufacturer, a key aspect of your website should be responsive design. You can’t draw in leads if you’re not reaching your visitors.
Is your website designed for mobile traffic? Half of all internet users are on a mobile device.
If visitors can’t access your site from their devices, they won’t be able to try again. You can lower your search engine rankings if your website isn’t responsive.
This means you won’t get the traffic you need, and your competitors have the advantage. If your competitor’s website is more responsive than yours, they will outrank you as well.
This is an issue you can solve. Talk to a web and graphic design expert to help ensure you’re reaching every potential lead.
Video, Motion, and Interactivity
These design elements are essential for a dynamic manufacturing website. Whether you have a factory, plant, or shop, you’re making things. You have machinery and workers creating your products.
Take videos of what you do and include this in your web design. It’s easier to demonstrate and explain complex topics in a video. Video, motion, and interactivity capture people’s attention and help keep them on your site.
People enjoy seeing how things happen. Use video to your advantage to increase conversions.
How to Improve Your Manufacturing Website
Web design can be tricky for manufacturers. If you’re establishing a website or need a redesign, it can be hard to strike a balance between technical information and intuitive design. We get it and can help!
Since 2003, Key Element Media has provided a variety of expert web design and development services for our clients. Let us help you design a website to meet your business needs.
Contact us today to schedule an appointment or learn more about us.
