There are around 90,000 Google searches per second. This means that if you use Google Ads to its fullest extent, you can gain exposure to a massive number of customers and make serious cash.
Yet what are the best Google ads tips? What do you need to know to succeed in the world of Google Ads?#
In this guide, we’re going to take a look at a few Google ads tips and tricks that can help you grow your customer base and your business.
Are you ready to learn more and start improving your online presence? Then read on.
1. Build a Strong Landing Page
You can have the very best SEM in the world, but if your landing page doesn’t convert the visitor, you’ve wasted the cost of a click. We get it: it’s easy to focus so much on building the very best ad that you don’t think too much about the landing page, but it’s essential.
Optimize your landing page by ensuring that it uses the same keywords and is consistent with your ad copy. Repeat the points from your ad copy on the landing page while adding more detail.
2. Consider Search Intent
When it comes to choosing your keywords, you need to think of search intent. Why are people searching for these particular keywords?
Each type of keyword will need its own landing page. So, for instance, if someone searches for a keyword plus “price” or “review,” they’re likely looking to buy a product, while if they’re searching for the same keyword plus “specifications”, they want to learn more about the product before purchasing.
You need to structure your Google Ads campaign and take the user’s search intent into account.
3. Use Geotargeting
To get better results for a lower ad spend, you should use geotargeting. Take a look at where your visitors are coming from to learn which areas you should engage with most.
You should also consider seasons and weather when using geotargeting. For instance, if you’re trying to sell cold-weather gear, you may want to only target colder states, rather than generally warmer areas like southern California. That being said, if a warmer area has a cold snap, you can then start targeting these areas too!
4. Use a Range of Ad Extensions
When you’re setting up your ads, you should make sure to use the various ad extensions that Google offers. All of these can help boost your ads’ performance. Let’s take a look at a few extensions and how they can help you:
- Structured Snippets: these let you give customers more information about your services within the ad.
- Location extensions: you can link your Google My Business account to your Google Ads account if relevant.
- Call extensions: add a phone number to your ads to make getting in touch with you easier.
Put These Google Ad Tips Into Play and Boost Your Ads
With these Google Ads tips, you can boost your Google Ads performance and get more customers for your business. If you’d like more help creating a great Ads campaign, we can help you.
For more information about our services, take a look around our site or get in touch with us.