Around 81% of Americans own a smartphone. In 2011, that number was at just 35%.
This enormous shift over the past decade, is, of course, one of the reasons every brand should not only embrace, but prioritize mobile design within their websites. However, if this doesn’t have you convinced, we’ve got four more hard facts about smartphones, sales, and web-design that are sure to get you on board.
Let’s dive in.
Mobile Is Where Sales Are Made
The sales made through the use of smartphones have been steadily on the rise since 2015. According to the numbers, smartphone sales accounted for 12% of the e-commerce market in 2015. This number has increased to 32% in 2020. Based on this rate of progression, by the year 2024, studies suggest that smartphone sales will account for 45% of the e-commerce market.
M-commerce is continuing to rise, and if your business wants to increase its sales, you need to get on-board with this growing trend. A mobile-friendly website that allows consumers to access your products through their smartphones seamlessly, thereby enhancing user-experience and enabling them to make a hassle-free purchase.
Responsive Web-Design: Winning With Consistency
Yes, creating unique content for desktop friendly websites, as well as mobile-friendly websites is tedious. That’s where responsive web design can help.
With responsive web design, you are relying on the same content and the same pages across all devices. This type of design ensures that your pages transform to suit the device, creating a more consistent experience for users across platforms.
The reason this is great is that at least three-quarters of all American adults own not just a smartphone, but also a laptop or desktop. Giving them consistently good experiences across all devices will only help maintain your reputation and image as a brand.
Optimized SEO Rankings
Search engines favor websites that are mobile-friendly. This isn’t just a claim we pulled out of thin air. Google has long confirmed that it favors mobile-friendly pages.
If more people are searching through their smartphones, it is only natural that search engines would adapt their algorithms to help users find mobile-friendly websites. The next time a potential client searches for a nearby restaurant, business, service or product, on their phones, you need to ensure that they find you.
Creating a mobile-friendly website is the way to do it.
The Cost-Effective Alternative to Apps
Finally, creating a mobile-friendly website is much more cost-effective than creating a mobile app. Additionally, a mobile-friendly website also works across all smartphones. You don’t have to worry about setting up your app for Playstore as well as the iOS store.
Time to Embrace Mobile Design
If your goal as a business is to increase brand visibility online, improve your conversion rate, and rank higher for relevant searches, it’s time to embrace mobile design.
At Key Element Media, we work with businesses to create beautiful, user-friendly websites that are designed to convert! Get in touch with us to learn more about our services and what we can do for your brand.