The Internet is by far one of the most powerful tools that entrepreneurs can use to their advantage. In fact, establishing an online presence is one of the most effective ways to increase your company’s revenue.
But, it’s also essential that you make your website as aesthetically-pleasing as possible.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know about web design trends you should be aware of.
1. Empty Space
Oftentimes, presenting less is more effective than putting as much content as possible onto a single webpage. After all, a website that’s cluttered is sure to drive your audience away.
This year, we’ll see a strong increase in businesses that take advantage of empty space in their website aesthetic. A great way to do so is to make separate, simplified pages for what you might normally include on a single page.
This is particularly useful for showcasing your company’s different products and services.
One of the more notable web design trends in 2020 is the liberal use of layers.
A common example is having a static background that’s revealed as you scroll down the page. Some elements will move as the user scrolls, while the background stays in place.
This is a great way to add a feeling of ‘depth’ and make an otherwise bland website more interesting.
3. Custom Artwork
There’s nothing wrong with using stock images. Most of the time, they’re the appropriate option to complement other branding elements. There’s been a shift toward custom artwork, though, and it’s something to keep in mind as you design your company website.
More and more businesses are outsourcing design work in order to give themselves a more unique overall image.
They’re also choosing to incorporate artwork instead of photographs in many cases. If it’s appropriate for your niche/industry, this is an option worth exploring as a way to help your company stand out more effectively.
In order to keep their audience more engaged, brands have begun to place more emphasis on interactivity and motion in web design. After all, users are far more likely to be attentive while browsing if there’s immediate feedback based on their actions.
This doesn’t have to be exaggerated, though— even something as simple as having a selected tab slowly highlight or change colors can be all you need.
Be sure to consider whether or not motion or animation is appropriate in the way you’re using it, though. Otherwise, you may find that it becomes distracting.
Incorporating the Latest Web Design Trends Can Seem Difficult
But it doesn’t have to be.
With the above information about the current web design trends in mind, you’ll be well on your way toward making your website as functional (and visually pleasing) as possible.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.