As of this writing, there are nearly two billion websites on the internet.
If you were to visit one website per second, twenty-four hours a day, three hundred and sixty-five days a year, it would take you more than 63 years to visit them all. You must improve your search engine optimization to make your website stand out in the vast ocean of the internet.
But did you know that there are different rules for SEO on desktops versus on mobile devices? Read on to learn more about mobile SEO and what you can do to start taking advantage of this market sector.
One of the most significant benefits of mobile SEO is that you can increase your site traffic. As of this year, more than 62 percent of all web traffic comes from mobile devices, a 75 percent increase since 2015. If you aren’t optimizing your website for mobile traffic, you’re losing more than half of your audience.
Focusing on mobile SEO can help you bring in search engine users using their phones to browse rather than their computers. Increased site traffic can also lead to increased conversions and more significant revenue. And that’s without mentioning brand recognition, which can be critical when growing a business.
Improve User Experience
Once you draw in visitors to your site, you want to ensure they get the best user experience possible. If your site is only optimized for desktops, they may have difficulty finding what they’re looking for. Worse yet, they may go back to Google and find another site that’s easier to search.
Optimizing your SEO for mobile makes it easier for potential customers to find what they’re looking for on your site. They may even find themselves lost down exciting rabbit holes of internal links, discovering new corners of your website they didn’t know existed.
Not only will this make it easier for them to find what they need, but they may wind up spending more with you.
Another of the most significant benefits of SEO mobile is growing your revenue. As we mentioned, the more visitors you bring to your site, the more opportunities you have to get people into your sales funnel. As of this year, e-commerce sales totaled more than $1 trillion in the second quarter alone, accounting for 15 percent of all retail sales.
Since most web traffic is mobile, if you want to grow your e-commerce store, you must focus on improving your mobile experience. Improving your mobile SEO can ensure that your products appear in the top results when customers search for your products. It can also direct customers to your store when searching for answers related to your industry.
Reduce Load Time
One of the first things you should do to improve your mobile SEO is to reduce the load times on your web pages. Almost half of the users will abandon a web page that takes more than three seconds to load. If you want to keep your conversion rates strong, you must ensure your website can keep up.
Avoid putting auto-play videos on landing pages since those can drastically slow your load time. You may also want to avoid piling on too many plugins since those can also increase that load time. If you’re still having trouble keeping things speedy, ensure your site platform is up to date and that you don’t have any extra processes running in the background.
While pop-ups are a central part of the desktop user experience, it’s best to avoid them on mobile web pages. For one thing, most customers find pop-ups annoying in any case. If your pop-ups are too aggressive or hard to get rid of, customers may leave your site just to avoid the hassle of dealing with them.
But mobile pop-ups can be even worse for keeping customers on your web page for more than a few seconds. Since mobile users interact via touchscreens, trying to close pop-ups can be annoying. It’s best to avoid pop-ups altogether or at least make it easy for users to close the window without clicking on anything they don’t want to.
Customize Your Screen Size
If you’ve ever used a website that wasn’t optimized for mobile on a mobile device, you’ll know what a pain it can be. You wind up zooming in and out a ton, not to mention scrolling around on the page to find what you want. Most users will find another site that gives them what they want rather than dealing with that headache.
The good news is that most web hosting platforms will automatically set up your site format to be optimized for mobile. If your hosting platform doesn’t offer this, you’ll need to work with a designer to set up a mobile-friendly site. This setup should include easy-to-access menus, a larger text format, and smaller picture formats that will fit easily on a small screen.
Learn More About Mobile SEO
If you want to grow a successful site, improving your mobile SEO is a critical step.
Focusing on mobile SEO can help increase your site traffic, craft a better user experience, and grow your revenue. Some of the best first steps you can take are reducing your page load time, avoiding pop-ups, and ensuring your screen setup is optimized for mobile.
If you’d like to learn more about mobile SEO services, check out the rest of our site at Key Element Media. We are a full-service agency providing digital marketing services, including top-notch designs and customer service.
Learn more about us today and discover how we’ve helped hundreds of clients achieve a web design that fits their needs and business.