What if you built a perfect business but nobody knew about it?
Search engine optimization (SEO) is the cornerstone of your digital marketing. But if you don’t take SEO seriously, it won’t be long before you don’t have a business!
Don’t believe us? Keep reading to discover why SEO is so important for your business.
More Visitors, More Business
The most basic function of search engine optimization is simple. Good SEO is all about getting more people to visit your website.
You might have a slick-looking website that is brimming with things like customer testimonials and user-driven content. But none of that matters if nobody knows who you are.
By focusing on good SEO, you can increase site traffic. This will ultimately increase customer conversions and boost your bottom line.
Establishing Trust and Credibility
It’s an open secret that consumers search on Google whenever they need info about a service or product. And that’s a large part of why SEO can bring more people to your site.
But let’s face it: customers don’t often venture beyond the first page or two of results. The goal of organic SEO is to help your site reliably land on the first page of results for certain keyword searches.
It can take a lot of work to end up on the first page. But because customers trust Google so much, simply ending up on the first page makes your business look more trustworthy and credible.
Local and Global Marketing
Many business owners and managers associate SEO with global marketing. And while SEO can help you take things worldwide, local SEO is the best way to establish a community business.
When a customer is traveling through town, they often rely on local SEO searches and phrases such as “closest restaurants near me.” Focusing on local keywords and filling out your Google My Business profile helps you use local SEO and bring more of your community right to your door.
Give Customers What They Want
We have focused mostly on how good SEO helps your business. But would you believe it also helps your customers?
Google’s algorithm favors websites that provide answers to common consumer questions. By auditing and optimizing your own SEO, you are providing relevant and useful info to consumers who are searching for answers.
On top of that, additional SEO practices like content marketing are all about giving your customers the info they need, exactly when they need it.
The last real benefit of search engine optimization is both simple and elegant: it has the greatest long-term potential for your digital marketing.
We’ll be honest: it can sometimes take months or even years to really establish organic SEO. But once you have everything in place, you can reap the benefits while making very few SEO changes. While PPC gives you short-term gains at extra cost, organic SEO gives your business long-term benefits while costing very little.
Search Engine Optimization: What’s Next?
Now you know why search engine optimization is so important. But do you know who can take your SEO to the next level?
We specialize in web design, SEO, Google Ads, and more. To see what we can do for your business, contact us today!