The Internet is one of the most powerful tools that a business can take advantage of. After all, there’s a reason why over 70% of small businesses have a website dedicated to their brand.
To make the most of your online presence, it’s essential to utilize responsive web design. For most entrepreneurs, hiring responsive web design services is the best way to get started.
Let’s break down the key information you should know about working with a responsive web design service.
1. Increased Traffic
Working with a service provider can help you substantially increase your website traffic. These services ensure that your website will display appropriately on any type of device.
This includes conventional desktops, smartphones, and tablets. Imagine you were browsing the Internet on your phone and clicked on a website that displayed improperly. The text was too small to read, and the layout didn’t conform to the dimensions of your screen.
There’s a good chance you would navigate away from the site and choose another one. If consumers do this on your site, the probability of them returning is slim.
In some cases, they might even choose a competitor. Responsive web design helps present content in a digestible way, making it easier for users to read.
It also allows you to minimize load times. If your site’s pages take more than a few seconds to load, people may choose an alternative.
2. Better Google Ranking
Consider the last time you went past the first page of Google’s search results. Chances are you’ve only done so on a handful of occasions.
As previously mentioned, responsive web design allows your site to display properly on mobile devices. This is a metric that Google pays close attention to, and they reward sites that display appropriately under different circumstances.
As a result, responsive sites will have better Google rankings. This could mean the difference between whether users find them when searching online.
Other factors that influence your Google ranking include your site’s bounce rate and the time users spend on it. The former term refers to scenarios where people click on your site and then immediately navigate away. This tells Google that your content is improperly formatted, irrelevant, or of low quality.
Sites with a high Google ranking typically perform much better than those ranked lower.
This is especially true the closer you get to the top of Google’s search results. Most people are likely to click on the first few sites they encounter as opposed to scrolling halfway down the page.
3. Better User Experience
Under no circumstances should you neglect the user experience. The aesthetic appeal of your site is often just as important as its function.
Since responsive design ensures everything displays appropriately, the experience your users have will be smooth and consistent.
This helps keep users on your page longer and provides greater value. It also makes it more likely for your audience to revisit your site in the future.
There’s something to be said about the time your users will save. When a site is easy to navigate, people can quickly find the information they’re looking for.
Users who can’t find what they need will likely become frustrated or assume the information isn’t there. Either way, they’re liable to leave your site.
4. Improved Conversion Rate
To maximize your conversion rate, you’ll need to make the user experience as comfortable and streamlined as possible. Outsourcing to web design services can help you handle this obligation with ease.
People often research products on mobile devices before making a purchase on a desktop computer. Your audience should have no trouble transitioning between devices when using your site. Building this level of trust can substantially improve sales numbers.
Your site’s usability won’t carry sales strategies on its own, though. Ensure that the offers you provide are something your audience finds relevant and valuable. Otherwise, no level of user experience will allow you to reach your conversion rate goals.
5. Streamlined Maintenance
Responsive web design allows you to maintain a single version of your website. Since a single iteration can adapt to the user’s needs, maintenance is straightforward.
In fact, responsive websites often have a universal interface that provides access to all of the site’s content. Even if you configure your site with a service provider, you can maintain it on your own. This also means you won’t need a dedicated development team, potentially saving thousands of dollars.
Streamlined maintenance makes it easier to notice areas of concern when it comes to security. There’s no shortage of hackers looking to compromise business information, and protecting your site is essential. Your maintenance obligations will also stay manageable even as your business grows.
6. Not All Service Providers Are Equal
When searching for someone to hire, it’s crucial to look at their past reputation. See what others have had to say about their experiences so that you know what to expect. Prioritize businesses that have a strong portfolio.
Consider their pricing structure, as well. Ask for an itemized breakdown of exactly what you pay for. If they attempt to deflect questions like these, continue your search elsewhere.
Are you comfortable communicating with them? If they aren’t easy to get in touch with or don’t seem interested in your project, these are red flags you shouldn’t ignore.
Only work with companies that have stellar customer support. The last thing you want is to deal with issues on your own. This is something many businesses don’t have the time, knowledge, or resources to accommodate.
Don’t Overlook Responsive Web Design Services
Hiring responsive web design services can help take your company’s performance to new heights. Just be sure to do your due diligence and find a reputable professional to work with. This will let you avoid issues you may have otherwise encountered.
We at Key Element Media strive to give back to our community in various ways, such as donating, volunteering, etc. We’ve proudly served our customers since 2003 and will continue to do so. Speak with a representative today to learn more about how we can help.
