What if someone could transform your “ho-hum” website into something amazing?
A good website agency specializes in taking every website to the next level. Unfortunately, many companies don’t fully understand the benefits that an agency has to offer.
So, what can a website agency do for you? Keep reading to learn all the benefits!
1. Reduce Your Bounce Rate
What’s the biggest problem with your current website? Chances are that it’s the bounce rate!
Most consumers make up their mind right away about a website. And this may cause them to back out of your site in a matter of seconds, leading to bounce rates of 60% or higher.
Therefore, the primary goal of a website agency is to reduce your bounce rate. That’s because this is the single best way to increase sales and boost your bottom line!
2. Build Your Brand Via Layout
You can reduce your bounce rate with a good layout. But it’s another thing entirely for that layout to support your overall brand.
An agency helps ensure that your layout uses the colors, fonts, logos, and slogan of your brand. The end result is more than just a pretty website. Instead, you have a website that is an extension of your brand.
And once your website lines up perfectly with your brand design, it makes your future marketing efforts that much easier.
3. Provide the Right Text Ratio
Many businesses think that the internet effectively killed off most newspapers and magazines. Because of this, you may be surprised to find that too much text is a big turnoff to your customers.
Just as the average consumer prefers to skim short blog paragraphs rather than long online essays, they also prefer websites with very little text. That’s why it’s so important to get the perfect ratio of text to imagery.
A good website agency will discover that ratio for you. And more importantly, they’ll make each word count!
4. Add the Proper Calls to Action
Your website mostly exists to prompt your customers to action. Despite this, a shockingly large number of sites don’t make good use of calls to action for consumers.
These CTAs are the real key to boosting your conversion rates. The trick is to spread CTAs throughout your homepage and various other pages without overwhelming your customers.
The right agency will generate the perfect CTAs and find a proper home for each one. Not only does this transform your website, but the CTAs can serve as a blueprint for future marketing efforts (such as drip e-mail campaigns).
5. Showcase Your Products and Services
Aside from good SEO, what makes a customer click on your website? Chances are they want to learn more about your products and services.
In fact, many of your site visitors are likely to jump directly to the pages for your products and services. Ideally, these pages should contain vivid images, useful text, and user-generated reviews and testimonials.
A good website agency can help your products stand out from the competition. And once that happens, you’ll leave the competition far behind you.
Finding a Website Agency: What Comes Next?
Now you know what the right website agency can do. But do you know where to find the agency that’s best for your needs?
We specialize in all aspects of web design and digital marketing. To see what we can do for your own site, contact us today!